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Opening Ceremony At Ace

BY Lisa Lindblad

September 4, 2010

The Ace Hotel on West 29th Street is all the buzz..indeed, the lobby at any time of day or night looks like a version of Apple’s Genius Bar relocated to a town square, every seat and table occupied by a computer or digital something and its user.  And fronting all sides of this plugged-in community are cafes, pubs, restaurants and one very, very cool store, Opening Ceremony.

Opening Ceremony is a boutique shopping concept.  It marries emerging talent with established designers and artists, adds in one-of-a-kind vintage objects and other pieces from open-air markets.  The spaces – in LA, Tokyo, SoHo and, now, at the Ace Hotel – are exciting, yet comfortable, to shop in.  OC at Ace is not large, but it carries a surprisingly extensive, well displayed inventory that ranges from fashion for both men and women to Pendleton blankets, Kiehl’s products, Criterion Collection classics, McSweeney’s books and pieces resulting from the special collaboration of OC and Ace.  Here you will find charm for anyone  at a price for everyone.

http://www.openingceremony.us/p508.html

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Urban Zen Promotes Shopping With A Purpose