The Financial Times’ terrific large-format weekend magazine, How To Spend It, has recognized Willing Foot, Lisa and Justin Lindblad’s new travel venture. First appearing in Maria Shollenbarger’s June 4th Travelista column, and then in the on-line version http://www.howtospendit.com/#!/articles/4821-travelista-willing-foot, Willing Foot is recognized as providing a “very clever online service targeted at the sophisticated traveller in search of value: Willing Foot is a shoppable website of standalone trips, tours and itineraries.”
The concept of mixing and matching itineraries to create your own adventure was the smart idea of Justin Lindblad whose favorite books as a child came from the Choose Your Own Adventure series.