The secret in travel is that it is much harder to know the house, restaurant, shop or hotel that is delicious, small, well-run, character-filled, well-priced and under the radar than to know the 5-star alliance institutions, the celebrity chef restaurants and the branded shops.
Which is one reason – but only one reason – why those in the travel industry don’t make the effort. The other reasons are obvious…to find them takes real digging and to sell them is a financial disaster.
They are not always safe bets.
Which is why, therefore, we spend so much time on the back roads, so many hours trolling the web looking for what we think is special. And why those overheard conversation snippets in the airport lounge are worth remembering, and why those expensive European magazines are worth purchasing.
The finds we look for – and find – are not always perfect, we know. But we believe that imperfection, within limits, has its own charm.
And we thrive on the search.