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Storytelling

BY Lisa Lindblad

February 1, 2013

It has always been about storytelling.

Childhood is made magical by storytelling and impoverished by the lack of it.  Romance floats  on the wings of stories shared and dreams imagined.  Every object has its own story waiting to be told, a story that intertwines with the lives of individuals and the historical events of the time (for a superb example, read  The Hare With Amber Eyes).

The best kind of travel design is that which pays keen attention to the pacing of the days, the contrast within them and the voice that stitches them together.  The whole becomes more than the sum of the parts.  The whole has depth and texture and tells not only one story, but many.

Sleepwalking in the Rift is a charming story told in a film vignette shot in Kenya.  It is a wonderfully innovative way of marketing a fashion brand.  As NOWNESS writes:

“Against the arresting backdrop of the East African bush, Haley Bennett portrays a young woman at a crossroads in life in this daring film by the critically acclaimed director Cary Fukunaga, commissioned by the distinguished fashion brand Maiyet. “We showed up in Africa with a one-line idea of what we were trying to do,” says the young auteur, whose cast and crew spent three days in Kenya. “It was really experimental in that sense.” Maiyet founders Kristy Caylor and ex-human rights lawyer Paul Van Zyl’s decision to shoot on location in Kenya falls in line with the company’s mission to cultivate business and craft in unexpected place, wherever there is genuine skill. The result plays with the conventions of movie advertising: this is a trailer with no feature attached. Instead, Fukunaga created a 30-minute series of short vignettes featuring the Maiyet Resort 2013 collection, to premiere in London this week. “

Enjoy it.

http://www.nowness.com/day/2012/12/6/2643/sleepwalking-in-the-rift

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Art & Design Flourishing in Cape Town